Rider Magazine has been America's number one magazine and media outlet for motorcycle touring, travel and adventure since 1974. While print media is still their primary product, the team at Rider Magazine recognized a need for improvement in the design of their digital product and reached out for help.
Team: Stephanie Pritchard, Dimple Patel, Aileen Morris
Role: Project Manager, Research, UX and UI Design
Timeframe: 3 weeks
Tools: Sketch, Adobe Illustrator, Adobe Photoshop, Marvel
Objective: Redesign the information architecture and visual appeal of ridermagazine.com. By better reflecting the importance of adventure and touring within the community, enable site visitors to more fully engage with the Rider brand, transitioning unique page views from curious visitors to committed readers.