AT&T’s DirecTV was America’s preferred satellite television service for over twenty years. With cord cutting on the rise, AT&T sought a service that would allow users to seamlessly stream DirecTV content across all devices, effectively allowing them “cut the cord” (and the long term commitments) while remaining loyal to the brand.
Team: AT&T’s Experience Design Studio
Role: UX Design
Timeframe: 2 years
Objective: Design a new over-the-top entertainment product that combines the steadfast benefits of traditional satellite TV with the flexibility and ease of modern streaming services.
